The process is fully automatic; an artist submits a model for sale in a format produced by one of the major 3D authoring tools (3dsMax, Autodesk Maya, etc.) at a price they believe is fair. Presto3D creates a 3D preview of the model, also making the original model available in COLLADA, a universal file format. Once the preview gets final approval from the artist, it can then be viewed in the browser by all prospective buyers.